MSRA 2018 Conference. Are you ready?

In Africa, women play a big role in the Kadogo economy.
MSRA News

MSRA 2018 Conference Call for Research Papers

July 9, 2018

The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well. [read more]

What is the MSRA?

The many faces of the MSRA

The Marketing & Social Research Association, MSRA, was established to provide a forum within which research practitioners can work together in a spirit of cooperation, support and mutual goodwill to ensure professionalism in the industry. The Association attracts membership from those who spend a major portion of their professional time in planning, directing, executing, interpreting or presenting social or marketing research projects.

There are currently two levels of membership: The Corporate who form the Executive Council and the Individual which is further divided into the Fellow, Full, Associate and Field membership categories (read more).

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