Africa Rising

Africa Rising: How 900 Million African Consumers offer More Than You Think

Title

Africa Rising: How 900 Million African Consumers Offer More Than You Think

Author

Vijay Mahajan (bio)

Overview of book

The first book to explain how to profit from the world’s largest untapped market:  Africa’s 900,000,000 consumers!

  • Discover how global and local entrepreneurs are succeeding throughout Africa and learn lessons you can use to profit there too.
  • Understand  the  Continent’s  rich, complex, and diverse markets, and identify your company’s best opportunities there.
  • Year of Publication: 2008

Target Readers

Appropriate for readers who want to understand and take opportunities in International Business.

Contents

The book covers the following topics:

Part I: The African Opportunity

  • Baking Bread in Zimbabwe – pg3
  • Africa Is Richer Than You Think – pg29
  • The Power of Africa Two – pg57

Part II: Realizing the Opportunity

  • Harnessing the Hanouti: Opportunities in Organizing the Market – pg77
  • Building Mama Habiba an Ice Factory: Opportunities in Infrastructure – pg105
  • Running with the Cheetah Generation: Opportunities in Africa’s Youth Market – pg127
  • Hello to Nollywood: Opportunities in Media and Entertainment – pg147
  • Coming Home: Opportunities in the African Diaspora – pg167
    Conclusion
  • Ubuntu Market – pg187

More info

About MSRA 30 Articles
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