May 27, 2017

ICC/ESOMAR Code Adopted by MSRA

March 27, 2017

ESOMAR, the World Association for Data, Research and Insights and Marketing & Social Research Association (MSRA) are delighted to announce the adoption by MSRA of the revised ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. The ICC/ESOMAR Code, most recently revised in December 2016… [read more]

AMRA Forum 2017 in Joburg

January 2, 2017

The Africa Forum 2017 is open not only to AMRA, ESOMAR, AMISE, MSRA, NiMRA, SAMRA and GRBN members, but anyone interested in sharing innovations and connecting with the growing and dynamic African market research community. [read more]

Quality Research Ethics

October 18, 2016

MSRA Ethics – Update. Ethics Survey (Feb-Apr 2016): 154 researchers from MSRA corporate members participated in the survey. Highlights: Score on corruption indicators – low. Attributes on bribery, kickbacks, sharing client information, misleading clients – all under 10%. Confusion of where to report & concerns of anonymity. [read more]

Whither Qualitative Research?

October 17, 2016

This paper seeks to disrupt traditional ways of thinking and performing mainly qualitative social and market research in the light of digital advancements. Hinging on the argument that #digital coalesces around social media, mobile and apps; and that while low Internet penetration has always been seen as the key impediment… [read more]

Building Mobile Apps that Impact African Consumers

October 16, 2016

The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa? [read more]

Will Traditional Market Research Survive?

October 12, 2016

Online is Here, Now and in the Future. Face to face interviews are slowly but surely phasing out. Online quantitative is now a reality. Paradigm Shift Approach. Call to Action for Market Researchers. Our Survival amidst Digital Disruption = human skills + emotional intelligence that can capture the nuances and insights of how humanity interacts with brands. Market Research will revolve around MAN…and not machines! [read more]

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