July 27, 2017

MSRA Workshop – July 2017

June 21, 2017

Introduction to Market & Social Research The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their [read more]

ICC/ESOMAR Code Adopted by MSRA

March 27, 2017

ESOMAR, the World Association for Data, Research and Insights and Marketing & Social Research Association (MSRA) are delighted to announce the adoption by MSRA of the revised ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. The ICC/ESOMAR Code, most recently revised in December 2016… [read more]

AMRA Forum 2017 in Joburg

January 2, 2017

The Africa Forum 2017 is open not only to AMRA, ESOMAR, AMISE, MSRA, NiMRA, SAMRA and GRBN members, but anyone interested in sharing innovations and connecting with the growing and dynamic African market research community. [read more]

Quality Research Ethics

October 18, 2016

MSRA Ethics – Update. Ethics Survey (Feb-Apr 2016): 154 researchers from MSRA corporate members participated in the survey. Highlights: Score on corruption indicators – low. Attributes on bribery, kickbacks, sharing client information, misleading clients – all under 10%. Confusion of where to report & concerns of anonymity. [read more]

Whither Qualitative Research?

October 17, 2016

This paper seeks to disrupt traditional ways of thinking and performing mainly qualitative social and market research in the light of digital advancements. Hinging on the argument that #digital coalesces around social media, mobile and apps; and that while low Internet penetration has always been seen as the key impediment… [read more]

Building Mobile Apps that Impact African Consumers

October 16, 2016

The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa? [read more]

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