June 25, 2019

ESOMAR Congress 2019 in Edinburgh, Scotland

May 3, 2019

This is where creativity, innovation, and insights collide. ESOMAR Congress has been at the forefront of showcasing data, research, and insight innovation for over 70 years, and 2019 is no exception. 1200+ attendees. 3600+ online livestream viewers. 80+ speakers. 70+ countries. 1 event. 1 goal – to highlight IMPACT. Your impact. [read more]

AMRA Forum 2019 in Lagos, Nigeria

April 14, 2019

The Africa Research Forum (AF’19) is on its 3rd edition! It will be held in Lagos (Nigeria) from 15th-17th April 2019 with Workshops on 15th. AF’19 moves the agenda forward looking at the ability to transform African economies through Marketing and Social Research. [read more]

MSRA 2019 GP Karting Grand Prix Guidelines

February 19, 2019

MSRA invites you to the GP Karting Grand Prix event on 1st March 2019. MSRA is focused on bringing together research agencies and researchers through creative engagements such as trainings, workshops and fun activities. This tournament gives you a chance to do this as well as build and showcase your team spirit. [read more]

MSRA 2018 Conference Papers

October 1, 2018

This year’s MSRA 2018 Annual Conference at Villa Rosa Kempinski included 9 presentations over 3 sessions regarding the BoP Kadogo Economy in Africa. In addition, our 3 guest speakers included Nikki Germany of Copia Kenya Ltd., Junnie Wangari of Bidco Africa and George Bodo of ECO Bank. [read more]

MSRA 2018 Conference Highlights

September 22, 2018

This year’s MSRA Annual 2018 Conference highlighted the importance of the BoP Kadogo Economy. For those who were unfortunate to make the event yesterday, don’t worry — we got your back! 😉 Pics, pics, pics [read more]

MSRA Annual Conference 2018

September 19, 2018

The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well. [read more]

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