The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well. [read more]
The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field.
Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research. [read more]
If you ever decide to switch to Linux in 2018, don’t worry about missing out on Microsoft Office. I personally have no issues with MS Office. However, it is a commercial product meaning that it [read more]
In regards to tech, I’m sure there comes a tipping point in many users lives when they’ve had enough of their desktop PC or laptop frustrating the living daylights out of them — due to updates that wreck their systems, viruses, poorly written bloated apps or everything just running slow on their hardware. [read more]
Many thanks to all the presenters who delivered informative research presentations relating to this year’s conference theme: Understanding Shifting Consumer Priorities Presentations Branding, Research Methods & the Youth – a Safaricom Experience Presenter: Victor Ikawa [read more]
Theme: “Research In Diverse Africa.” The Africa Forum 2018 is open not only to AMRA, ESOMAR, AMISE, MSRA, NiMRA, SAMRA and GRBN members, but anyone interested in sharing innovations and connecting with the growing and dynamic African market research community. [read more]
Agenda The Conference Theme The market research Industry Survey 2016 The structure of the conference Our sponsors Opening Remarks GOOD MORNING, ladies & gentlemen! As the current Marketing Social and Research Association Chair 2017, I [read more]