July 21, 2019

Marketing Research

February 9, 2006

Title Marketing Research Authors Donald R. Cooper Pamela S. Schindler Publisher Mc Graw-Hill/Irwin Overview of book The book provides the link between research and actual business decision making. While utilizing real life illustrations and references [read more]

Qualitative Data Analysis

October 20, 2004

Title Qualitative Data Analysis Authors Matthew B. Miles A. Michael Huberman Publisher Sage Publications Inc. Overview of book This book equips the researcher with the diverse  methods of qualitative data analysis. It is comprised of [read more]

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