October 21, 2018

It’s now 2018 and Desktop Linux is ready for prime time!

April 3, 2018

In regards to tech, I’m sure there comes a tipping point in many users lives when they’ve had enough of their desktop PC or laptop frustrating the living daylights out of them — due to updates that wreck their systems, viruses, poorly written bloated apps or everything just running slow on their hardware. [read more]

Branding, Research Methods & the Youth – a Safaricom Experience

December 22, 2017

Summary: Kenyan Youth more than ever are seeking ways to progress themselves forward through unconventional routes and career paths. Betting taking on a large role in youth wallets. Geography considerations: Different types of youth in different geographies and brand assets. Urbanisation is still less than 40% of Kenya. [read more]

The Telco Perspective: The Connected Consumer

December 20, 2017

10 years ago, we had 10 million mobile subscribers and 2 million data subscribers. Today in 2017, we have 40 million mobile subscribers and 30 million data subscribers. “Keep calm, there’s an app for that!” In fact, the mobile phone has been a ubiquitous success. [read more]

MSRA 2017 Conference Papers

December 1, 2017

Many thanks to all the presenters who delivered informative research presentations relating to this year’s conference theme: “Understanding Shifting Consumer Priorities” Presentations Branding, Research Methods & the Youth – a Safaricom Experience (preview) Presenter: Victor [read more]

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