Whither Qualitative Research?

October 17, 2016

This paper seeks to disrupt traditional ways of thinking and performing mainly qualitative social and market research in the light of digital advancements. Hinging on the argument that #digital coalesces around social media, mobile and apps; and that while low Internet penetration has always been seen as the key impediment… [read more]

Building Mobile Apps that Impact African Consumers

October 16, 2016

The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa? [read more]

Will Traditional Market Research Survive?

October 12, 2016

Online is Here, Now and in the Future. Face to face interviews are slowly but surely phasing out. Online quantitative is now a reality. Paradigm Shift Approach. Call to Action for Market Researchers. Our Survival amidst Digital Disruption = human skills + emotional intelligence that can capture the nuances and insights of how humanity interacts with brands. Market Research will revolve around MAN…and not machines! [read more]

MSRA 2016 Conference

August 4, 2016

Digital transformation is not just here to stay, but its transforming how industries define and conduct themselves to stay relevant. The research industry needs to ensure it transforms in tandem with digital consumers, digital market-place and leverage technology to ensure we continue to help transform clients’ businesses in a digital error. [read more]

Digital Impact 2016

August 2, 2016

“New, Now & Never Again” Dear Participant, MSRA welcomes you to its 8th Annual Convention scheduled to take place on the 8th of September 2016. Please remember to book your place by sending an RSVP [read more]

Proposed List of Hotels for MSRA Conference 2016

August 1, 2016

Dear Members, Please view the list of proposed hotel accommodations for the upcoming MSRA 2016 CONFERENCE, 8th September 2016: Proposed List of Hotels Fairmont The Norfolk Villa Rosa Kempinski Nairobi La Maison Royale Hotel, Nairobi [read more]

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