Africa Rising

April 4, 2009

Title Africa Rising: How 900 Million African Consumers Offer More Than You Think Author Vijay Mahajan (bio) A former dean of the Indian School of Business and who holds the John P. Harbin Centennial Chair [read more]

2008 Research Industry Survey Results

February 25, 2009

In the past few years, Kenyan based research agencies have positioned themselves to take advantage of this interest in Africa and Kenya has emerged as the hub country for much of the research done across the continent. Indeed, Kenya agencies now conduct work in most sub-Saharan African countries. [read more]

Marketing Research

February 9, 2006

Title Marketing Research Authors Donald R. Cooper Pamela S. Schindler Publisher Mc Graw-Hill/Irwin Overview of book The book provides the link between research and actual business decision making. While utilizing real life illustrations and references [read more]

Qualitative Data Analysis

October 20, 2004

Title Qualitative Data Analysis Authors Matthew B. Miles A. Michael Huberman Publisher Sage Publications Inc. Overview of book This book equips the researcher with the diverse  methods of qualitative data analysis. It is comprised of [read more]

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