Mount Kenya Climb 2011 – Part 1

November 13, 2011

MSRA stongly believes in challenging its members to become better professionals in the exciting and ever expanding field of Marketing and Social Research. Well, what better way to improve oneself than by conquering the second [read more]

2010 Research Industry Survey Results

March 30, 2011

Despite the global economical downturn and the decline in global market research spend, the 2010 MSRA survey, once again recorded outstanding growth for the East African research industry with member revenues increasing from Kshs 1,785m in 2008 to Kshs 2,250m during 2009. [read more]

The Handbook of Online and Social Media Research

February 15, 2011

Author Ray Poynter Overview of book This  book  is  specifically  designed  and  written  as  a  handbook.  Different market  researchers  have very different needs. The book is written in discrete parts and chapters, allowing the reader [read more]

KBC interviews 3 MSRA members at 2010 Celebrity Talk

September 28, 2010

Published on YouTube – Sep 7, 2010 At the MSRA Celebrity Talk & Graduation Ceremony on August 26, 2010, Kenya Broadcasting interviewed Margit Cleveland (director, Infinite Insight), Jane Delorie (ESOMAR representative, East Africa) and Boniface [read more]

2009 Research Industry Survey Results

March 20, 2010

According to the latest ESOMAR Global Market Research Report (2008), Africa represents only 1% of total global research spend with revenue of US$ 266m. However this is up from $222m the previous year and has been growing steadily since the millennium. Indeed Africa represents the fastest growing region with absolute year on year growth in 2008 of 25.9%. [read more]

Statistics For Management

October 9, 2009

Authors Richard I. Levin David S. Lubin Publisher Pearson Education Inc. Overview of book This book enumerates what statistics is, when to apply statistical techniques to decision-making situations and how to interpret the results you [read more]

Social Science Research – Theory & Principles

April 7, 2009

Title Social Science Research, Theory & Principles Author Abel G. Mugenda (PhD) Overview of book This 350 paged book goes beyond mere description of methods and techniques to include the theoretical and philosophical foundations of [read more]

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