Many thanks to all the presenters who delivered informative research presentations relating to this year’s conference theme: Understanding Shifting Consumer Priorities Presentations Branding, Research Methods & the Youth – a Safaricom Experience Presenter: Victor Ikawa [read more]
Dear Participant, MSRA welcomes you to its 9th Annual Convention scheduled to take place on the 16th of November 2017. Please remember to book your place by sending an RSVP to the email address or [read more]
Join us on a journey of discovering the opportunities that African diversity has to offer. Learn about unique solutions and research techniques that are making a difference to decision-making in African markets. Foster and appreciate innovative thinking and practices from Africa. [read more]
Published on YouTube – Nov 23, 2016A message from the Chairman of MSRA 2016.
MSRA Ethics – Update. Ethics Survey (Feb-Apr 2016): 154 researchers from MSRA corporate members participated in the survey. Highlights: Score on corruption indicators – low. Attributes on bribery, kickbacks, sharing client information, misleading clients – all under 10%. [read more]
This paper seeks to disrupt traditional ways of thinking and performing mainly qualitative social and market research in the light of digital advancements. Hinging on the argument that #digital coalesces around social media, mobile and apps; and that while low Internet penetration has always been seen as the key impediment… [read more]
The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa? [read more]