This year’s MSRA 2018 Annual Conference at Villa Rosa Kempinski included 9 presentations over 3 sessions regarding the BoP Kadogo Economy in Africa. In addition, our 3 guest speakers included Nikki Germany of Copia Kenya Ltd., Junnie Wangari of Bidco Africa and George Bodo of ECO Bank. [read more]
This year’s MSRA Annual 2018 Conference highlighted the importance of the BoP Kadogo Economy. For those who were unfortunate to make the event yesterday, don’t worry — we got your back! 😉 Pics, pics, pics
Folks, yesterday we had the time of our lives taking part in an exhilarating, fast-paced Grand Prix that was filled with excitement and suspense. The MSRA 2018 GP Karting Grand Prix was also a great occasion to meet and socalise with our industry peers from other organisations involved in Marketing and Social Research. Enjoy the pics! [read more]
The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well. [read more]
The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field.
Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research. [read more]
If you ever decide to switch to Linux in 2018, don’t worry about missing out on Microsoft Office. I personally have no issues with MS Office. However, it is a commercial product meaning that it [read more]
In regards to tech, I’m sure there comes a tipping point in many users lives when they’ve had enough of their desktop PC or laptop frustrating the living daylights out of them — due to updates that wreck their systems, viruses, poorly written bloated apps or everything just running slow on their hardware. [read more]