December 13, 2018
About MSRA Webmaster
The web admin responsible for implementing the new and improved MSRA website using Open Source Software (Linux, PHP, WordPress, MySQL). Enjoy the ride!

Whither Qualitative Research?

October 17, 2016

This paper seeks to disrupt traditional ways of thinking and performing mainly qualitative social and market research in the light of digital advancements. Hinging on the argument that #digital coalesces around social media, mobile and apps; and that while low Internet penetration has always been seen as the key impediment… [read more]

Building Mobile Apps that Impact African Consumers

October 16, 2016

The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa? [read more]

Will Traditional Market Research Survive?

October 12, 2016

Online is Here, Now and in the Future. Face to face interviews are slowly but surely phasing out. Online quantitative is now a reality. Paradigm Shift Approach. Call to Action for Market Researchers. Our Survival amidst Digital Disruption = human skills + emotional intelligence that can capture the nuances and insights of how humanity interacts with brands. Market Research will revolve around MAN…and not machines! [read more]

MRMW Africa, Nov 3-5, 2015 Cape Town

September 18, 2015

Join us to spark new ideas, test methodologies and identify the upcoming technologies that will shape market research in Africa for the years to come. In 2015, MRMW will provide you with the tools, knowledge and expertise to meet the modern user’s standards. [read more]

MSRA 2015 Conference

July 30, 2015

The African middle class has been over-hyped in recent years and is generating huge commercial and political opportunities, but is it a genuine phenomenon. In line with the conference theme we are specifically looking for presentation papers for this conference. [read more]

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