The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa? [read more]
Online is Here, Now and in the Future. Face to face interviews are slowly but surely phasing out. Online quantitative is now a reality. Paradigm Shift Approach. Call to Action for Market Researchers. Our Survival amidst Digital Disruption = human skills + emotional intelligence that can capture the nuances and insights of how humanity interacts with brands. Market Research will revolve around MAN…and not machines! [read more]
The Africa Forum 2017 is open not only to AMRA, ESOMAR, AMISE, MSRA, NiMRA, SAMRA and GRBN members, but anyone interested in sharing innovations and connecting with the growing and dynamic African market research community. [read more]
Published on YouTube – Nov 21, 20167th Annual MSRA 2015 Conference, held at the Southern Sun Hotel.
Join us to spark new ideas, test methodologies and identify the upcoming technologies that will shape market research in Africa for the years to come. In 2015, MRMW will provide you with the tools, knowledge and expertise to meet the modern user’s standards. [read more]
The African middle class has been over-hyped in recent years and is generating huge commercial and political opportunities, but is it a genuine phenomenon. In line with the conference theme we are specifically looking for presentation papers for this conference. [read more]
MSRA 2014 Newsletter: Issue 29 (Jan and Feb), Issue 30 and Issue 31. Topics: Africans Response to Kenyan Parliament’s Motion to Withdraw from the ICC. The Impact of the Westgate Attack. “MR Apprentices” – Here They Come! [read more]