April 22, 2019
About MSRA
The MSRA Secretariat responsible for the organisation's clerical and administrative affairs.

AMRA Forum 2019 in Lagos, Nigeria

April 14, 2019

The Africa Research Forum (AF’19) is on its 3rd edition! It will be held in Lagos (Nigeria) from 15th-17th April 2019 with Workshops on 15th. AF’19 moves the agenda forward looking at the ability to transform African economies through Marketing and Social Research. [read more]

ESOMAR Congress 2019 in Edinburgh, Scotland

January 12, 2019

This is where creativity, innovation, and insights collide. ESOMAR Congress has been at the forefront of showcasing data, research, and insight innovation for over 70 years, and 2019 is no exception. 1200+ attendees. 3600+ online livestream viewers. 80+ speakers. 70+ countries. 1 event. 1 goal – to highlight IMPACT. Your impact. [read more]

MSRA Annual Conference 2018

September 19, 2018

The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well. [read more]

MSRA 2017 Conference Call for Research Papers

August 31, 2017

Theme: “Understanding Shifting Consumer Priorities” Introduction With the aim of ensuring the steady growth of our industry by  promoting a learning culture, the  Marketing & Social Research Association (MSRA)  Kenya welcomes your participation in its [read more]

MSRA Workshop – July 2017

June 21, 2017

Introduction to Market & Social Research The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their [read more]

ICC/ESOMAR Code Adopted by MSRA

March 27, 2017

ESOMAR, the World Association for Data, Research and Insights and Marketing & Social Research Association (MSRA) are delighted to announce the adoption by MSRA of the revised ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. The ICC/ESOMAR Code, most recently revised in December 2016… [read more]

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