May 27, 2017
About MSRA
The MSRA Secretariat responsible for the organisation's clerical and administrative affairs.

ICC/ESOMAR Code Adopted by MSRA

March 27, 2017

ESOMAR, the World Association for Data, Research and Insights and Marketing & Social Research Association (MSRA) are delighted to announce the adoption by MSRA of the revised ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. The ICC/ESOMAR Code, most recently revised in December 2016… [read more]

MSRA 2016 Conference

August 4, 2016

Digital transformation is not just here to stay, but its transforming how industries define and conduct themselves to stay relevant. The research industry needs to ensure it transforms in tandem with digital consumers, digital market-place and leverage technology to ensure we continue to help transform clients’ businesses in a digital error. [read more]

Proposed List of Hotels for MSRA Conference 2016

August 1, 2016

Dear Members, Please view the list of proposed hotel accommodations for the upcoming MSRA 2016 CONFERENCE, 8th September 2016: Proposed List of Hotels Fairmont The Norfolk Villa Rosa Kempinski Nairobi La Maison Royale Hotel, Nairobi [read more]

MSRA Code of Ethics

February 27, 2016

The Marketing and Social Research industry Code of Ethics was launched on the 30th of July 2015.  The aim of Launching the CODE OF ETHICS was to establish common and acceptable standards of practice and [read more]

The Reality of the African Middle Class

July 30, 2015

Is there really a population in Africa that is able and willing to spend far and beyond meeting basic needs (food, shelter, clothing, education, healthcare…)? …What are the opportunities offered to the business community by the existence of the middle class? [read more]

Video – The Impact of the Westgate Attack

August 28, 2014

Published on YouTube – Aug 22, 2014During the annual MSRA Conference on June 26, 2014, Margit Cleveland, Managing Director of Infinite Insight, presented findings from a training survey carried out within the framework of an [read more]

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