February 24, 2020
About MSRA
The MSRA Secretariat responsible for the organisation's clerical and administrative affairs.

The Reality of the African Middle Class

July 30, 2015
Is there really a population in Africa that is able and willing to spend far and beyond meeting basic needs (food, shelter, clothing, education, healthcare…)? …What are the opportunities offered to the business community by the existence of the middle class? [read more]

Video – The Impact of the Westgate Attack

August 28, 2014
Published on YouTube – Aug 22, 2014During the annual MSRA Conference on June 26, 2014, Margit Cleveland, Managing Director of Infinite Insight, presented findings from a training survey carried out within the framework of an [read more]

MSRA 2014 Newsletter Issue 31

July 3, 2014
Africans Response to Kenyan Parliament’s Motion to Withdraw from the ICC | by Infinite Insight Ltd Following the indictment of President Uhuru Kenyatta and Vice-President William Ruto for their alleged involvement in the 2007/2008 post-election [read more]

MSRA 2014 Newsletter Issue 30

March 2, 2014
“MR Apprentices” – Here They Come!  |  by Richard Wanjohi Take a look at these numbers and note them down somewhere; 61  years, 7  billion and 52%. We’ll review them at some point later.  Any [read more]

Citizen Journalism in Shaping Media Consumption

May 2, 2013
Date: May 2013 Presented by: Shaban Muhadia Abstract: Citizen journalism has reconstructed traditional reporting practices by advocating public listening in news gathering, by producing purposeful news and encouraging public debate. News media technologies, such as [read more]

The Rise and Rise of the Teen Consumer

May 20, 2012
In the African culture, teens are often ignored or disregarded are they are seen as lacking in knowledge and experience and therefore unable to add value. However in this generation where teens are exposed to so much information, for example from the Internet, from an early age, their role and status in society is changing. Even in the political arena, 2011 saw a lot of political upheavals in the Middle East and in North Africa led by youth movements. [read more]

MSRA Industrial Survey 2011

February 23, 2012
Revenue Source By Region: Kenya 58%, Uganda 8%, Tanzania 11%, Eastern Africa 9%, Rest of Africa 14%. Sources Of Turnover – Client Type: Manufacturing 28%, Telecommunications 17%, Public Sector 12%, Financial Services 10%, Research Institutes 9%, Business-to-Business and Industrial 5%, Wholesale & Retail 4%, Advertising Agencies 4%, Media 4%, Utilities 3%, Other 5%. [read more]
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