October 20, 2018

MSRA 2018 Conference Papers

October 1, 2018

This year’s MSRA 2018 Annual Conference at Villa Rosa Kempinski included 9 presentations over 3 sessions regarding the BoP Kadogo Economy in Africa. In addition, our 3 guest speakers included Nikki Germany of Copia Kenya Ltd., Junnie Wangari of Bidco Africa and George Bodo of ECO Bank. [read more]

Branding, Research Methods & the Youth – a Safaricom Experience

December 22, 2017

Summary: Kenyan Youth more than ever are seeking ways to progress themselves forward through unconventional routes and career paths. Betting taking on a large role in youth wallets. Geography considerations: Different types of youth in different geographies and brand assets. Urbanisation is still less than 40% of Kenya. [read more]

The Telco Perspective: The Connected Consumer

December 20, 2017

10 years ago, we had 10 million mobile subscribers and 2 million data subscribers. Today in 2017, we have 40 million mobile subscribers and 30 million data subscribers. “Keep calm, there’s an app for that!” In fact, the mobile phone has been a ubiquitous success. [read more]

MSRA 2017 Conference Papers

December 1, 2017

Many thanks to all the presenters who delivered informative research presentations relating to this year’s conference theme: “Understanding Shifting Consumer Priorities” Presentations Branding, Research Methods & the Youth – a Safaricom Experience (preview) Presenter: Victor [read more]

MSRA 2017 Conference

October 1, 2017

Dear Participant, MSRA welcomes you to its 9th Annual Convention scheduled to take place on the 16th of November 2017. Please remember to book your place by sending an RSVP to the email address or [read more]

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