This year, the Marketing & Social Research Association (MSRA) Kenya will showcase and highlight benefits and advantages of engaging in research. We aim to illuminate how different innovations in how research is done, have also brought about a difference to decision makers. [read more]
The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field.
Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research. [read more]
This is where creativity, innovation, and insights collide. ESOMAR Congress has been at the forefront of showcasing data, research, and insight innovation for over 70 years, and 2019 is no exception. 1200+ attendees. 3600+ online livestream viewers. 80+ speakers. 70+ countries. 1 event. 1 goal – to highlight IMPACT. Your impact. [read more]
Today is International Research Day, so what does ‘peak oil’ have to do with data and insight? Please take some time to imagine what would happen if we ever reached ‘peak data’, and if you’re not already a member of an association, join one today! [read more]
The Africa Research Forum (AF’19) is on its 3rd edition! It will be held in Lagos (Nigeria) from 15th-17th April 2019 with Workshops on 15th. AF’19 moves the agenda forward looking at the ability to transform African economies through Marketing and Social Research. [read more]
This year’s MSRA Annual 2018 Conference highlighted the importance of the BoP Kadogo Economy. For those who were unfortunate to make the event yesterday, don’t worry — we got your back! 😉 Pics, pics, pics [read more]
The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well. [read more]