May 23, 2019

MSRA 2018 Conference Call for Research Papers

July 9, 2018

The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well. [read more]

MSRA Workshop – June 2018

May 25, 2018

The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field.

Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research. [read more]

MSRA 2017 Conference

October 1, 2017

Dear Participant, MSRA welcomes you to its 9th Annual Convention scheduled to take place on the 16th of November 2017. Please remember to book your place by sending an RSVP to the email address or [read more]

MSRA 2017 Conference Call for Research Papers

August 31, 2017

Theme: “Understanding Shifting Consumer Priorities” Introduction With the aim of ensuring the steady growth of our industry by  promoting a learning culture, the  Marketing & Social Research Association (MSRA)  Kenya welcomes your participation in its [read more]

MSRA Workshop – July 2017

June 21, 2017

Introduction to Market & Social Research The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their [read more]

ICC/ESOMAR Code Adopted by MSRA

March 27, 2017

ESOMAR, the World Association for Data, Research and Insights and Marketing & Social Research Association (MSRA) are delighted to announce the adoption by MSRA of the revised ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. The ICC/ESOMAR Code, most recently revised in December 2016… [read more]

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