May 27, 2017

Our VisionMSRA: Code of Ethics

To provide a platform to bring together professionals interested in building a world-class marketing research industry in Africa.

Our Mission

MSRA provides a professional and active forum for its members to promote best practice in marketing and social research while advancing professional research as an effective decision-making tool for stakeholders and industry players across Africa.

Our ValuesEthics quote by Jane Nzomo


We uphold the highest standard of Integrity.


We demonstrate personal Commitment.


We encourage a culture of Innovation.

Our Pledge

  • We MSRA Members, Representatives and Stakeholders commit to conducting research ethically and responsibly. We do so in line with our values of integrity, commitment and innovation.
  • We respect applicable laws, regulations, codes and industry standards while upholding human dignity and diversity.
  • We manage our research in the best interest of all stakeholders, including our environment and the societies we work in.

Download: MSRA Code of Ethics (pdf, 1.5 MB, 16 pages)