To provide a platform to bring together professionals interested in building a world-class marketing research industry in Africa.
MSRA provides a professional and active forum for its members to promote best practice in marketing and social research while advancing professional research as an effective decision-making tool for stakeholders and industry players across Africa.
We uphold the highest standard of Integrity.
We demonstrate personal Commitment.
We encourage a culture of Innovation.
- We MSRA Members, Representatives and Stakeholders commit to conducting research ethically and responsibly. We do so in line with our values of integrity, commitment and innovation.
- We respect applicable laws, regulations, codes and industry standards while upholding human dignity and diversity.
- We manage our research in the best interest of all stakeholders, including our environment and the societies we work in.
Download: MSRA Code of Ethics (pdf, 1.5 MB, 16 pages)