May 27, 2017

Our VisionMSRA: Code of Ethics

To provide a platform to bring together professionals interested in building a world-class marketing research industry in Africa.

Our Mission

MSRA provides a professional and active forum for its members to promote best practice in marketing and social research while advancing professional research as an effective decision-making tool for stakeholders and industry players across Africa.


Our ValuesEthics quote by Jane Nzomo

Integrity

We uphold the highest standard of Integrity.

Commitment

We demonstrate personal Commitment.

Innovation

We encourage a culture of Innovation.

Our Pledge

  • We MSRA Members, Representatives and Stakeholders commit to conducting research ethically and responsibly. We do so in line with our values of integrity, commitment and innovation.
  • We respect applicable laws, regulations, codes and industry standards while upholding human dignity and diversity.
  • We manage our research in the best interest of all stakeholders, including our environment and the societies we work in.

Download: MSRA Code of Ethics (pdf, 1.5 MB, 16 pages)