May 27, 2017

MSRA Opinion Polling Guidelines

Table of Contents:

  • Introduction to MSRA
  • MSRA Membership
  • Political Opinion Polling in Kenya
  • Standards to be adopted in Opinion Polling
  • Plenary Session
  • download document (pdf, 28 pages, 762KB)

Mobile Research Guidelines

ESOMAR Guidance For Mobile Research

The use of mobile devices of all kinds (feature phones, smartphones, tablets, portable computers and others) has grown dramatically since ESOMAR and CASRO released the first Guideline for conducting research via mobile phone. A new range of research methods are now available, including online surveys, passive data collection, geo-location, online diaries and other forms of mobile ethnography.

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