Theme: “The Impact of Research”
Investing in research, social or market, generates benefits to organisations and businesses respective of their size or sector in which they operate. This year, the Marketing & Social Research Association (MSRA) Kenya, will showcase and highlight benefits and advantages of engaging in research.
We aim to illuminate how different innovations in how research is done, have also brought about a difference to decision makers. MSRA Kenya welcomes your participation in its 11th annual conference scheduled to take place on the 14th of November 2019 in Nairobi.
Rationale for the Conference Theme
Without doubt, we have been conducting research for different types of clients over the years and this has made a difference to companies, organisations and brands, locally and regionally. We seek to look at recent disruptions in how we conduct research and their impact on insight delivery.
We hope to understand why organisations that succeed continue to invest in research, why research firms that are growing are continuously innovating on methodology, what has driven the need to change, and how and enlightened privacy-survey consumer is changing how market & social research firms gather data.
Price: Ksh 10,000 (MSRA members), Ksh 12,000 (non members)
More Info / Online Registration