November 15, 2018

Useful Links

  1. KNBS data catalogues with a wide range of indicators.
  2. OpenData.go.ke – Kenyan census data for all counties.
  3. A map of all financial touchpoints in 5 countries, including Kenya.
  4. ITU Statistics – Data on ICT related indicators across the world
  5. Doing Business – Data on the ease of doing business across the world.
  6. The World Bank Development Indicators
  7. The IMF‘s database on economic indicators.
  8. The OECD‘s data

MSRA Recommended List of Readings

  1. Marketing Research Explained – Guillermo Oliveto
  2. Market Research in Action – Mike Roe
  3. Marketing Research in a Marketing Environment – W.R. Dillon, T.J. Madden & N.H. Firtle
  4. Brand Failures, The truth about the 100 biggest branding mistakes of all time – Matt Haig
  5. True Professionalism: The courage to care about your people, your clients, and your career – David H. Maister
  6. Managing the Professional Service Firm – David H. Maister
  7. Zag, The #1 Strategy of High-Performing Brands – Marty Neumeier
  8. The Brand Gap – Marty Neumeier
  9. Questionnaire Design: How to plan, structure and write survey material for effective market research – Ian Brace
  10. Qualitative Data Analysis – Mathew B. Miles & A. Michael Huberman
  11. Marketing Research – Donald R. Cooper & Pamela S. Schindler
  12. Statistics For Management – Richard I. Lovin & David S. Rubin
  13. Social Science Research (Theory & Principles) – Dr. Abel Mugenda
  14. Research Methods: Qualitative & Quantitative Approaches – Dr. Olive and Abel Mugenda
  15. Africa Rising – Vijay Mahajan
  16. Market Research Handbook (5th Ed.) – ESOMAR
  17. Global Market Research 2008 – ESOMAR
  18. Market Research Best Practice: Visions for the future – ESOMAR
  19. The Hand book of Online and Social Media Research – Ray Poynter
  20. MSRA-GFK-7 workshops Trend (pdf, 34 pages, 2.3MB) – Jane Delorie & Margit Cleveland
  21. MSRA Code Of Ethics (pdf, 16 pages, 1.5MB) – MSRA
  22. Mobile Research Guidelines (ESOMAR)

More info