MSRA welcomes you to its 9th Annual Convention scheduled to take place on the 16th of November 2017.
Please remember to book your place by sending an RSVP to the email address or via the contact form below.
Theme: “Understanding Shifting Consumer Priorities”
With the aim of ensuring the steady growth of our industry by promoting a learning culture, the Marketing & Social Research Association (MSRA) Kenya welcomes your participation in its 9th conference scheduled to take place on the 16th of November 201 7 in Nairobi at the Villa Rosa Kempinski Hotel (map).
Rationale for the Conference Theme
It is undeniable, that the consumer we knew is no longer the consumer of today. The consumer is more rapidly evolving in response to the equally fast changing environment and stimuli within.
In turn, this is changing their behavior and decision making patterns. MSRA will dig deeper into
“understanding shifting consumer priorities” in order to promptly and accurately facilitate our client responsiveness and ensure market sustainably. The onus is also on the market research industry to reinvent itself in terms of thought and approach, so as to better generate insights from a changing consumers.
THE MARKET RESEARCH INDUSTRY NEEDS to reinvent itself in terms of thought and approach, so as to better generate insights from changing consumers.
The conference will aim to Understand what is shifting from a consumer perspective, as well as what the main contributors to the shift are. We will examine responses that have worked and failed, and together agree on how best as an industry to “future-proof” our business and our clients brands to this change.