July 27, 2017

Quality Research Ethics

October 18, 2016

MSRA Ethics – Update. Ethics Survey (Feb-Apr 2016): 154 researchers from MSRA corporate members participated in the survey. Highlights: Score on corruption indicators – low. Attributes on bribery, kickbacks, sharing client information, misleading clients – all under 10%. Confusion of where to report & concerns of anonymity. [read more]

Whither Qualitative Research?

October 17, 2016

This paper seeks to disrupt traditional ways of thinking and performing mainly qualitative social and market research in the light of digital advancements. Hinging on the argument that #digital coalesces around social media, mobile and apps; and that while low Internet penetration has always been seen as the key impediment… [read more]

Building Mobile Apps that Impact African Consumers

October 16, 2016

The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa? [read more]

Will Traditional Market Research Survive?

October 12, 2016

Online is Here, Now and in the Future. Face to face interviews are slowly but surely phasing out. Online quantitative is now a reality. Paradigm Shift Approach. Call to Action for Market Researchers. Our Survival amidst Digital Disruption = human skills + emotional intelligence that can capture the nuances and insights of how humanity interacts with brands. Market Research will revolve around MAN…and not machines! [read more]

The Reality of the African Middle Class

July 30, 2015

Is there really a population in Africa that is able and willing to spend far and beyond meeting basic needs (food, shelter, clothing, education, healthcare…)? …What are the opportunities offered to the business community by the existence of the middle class? [read more]

Video – The Impact of the Westgate Attack

August 28, 2014

Published on YouTube – Aug 22, 2014During the annual MSRA Conference on June 26, 2014, Margit Cleveland, Managing Director of Infinite Insight, presented findings from a training survey carried out within the framework of an [read more]

Citizen Journalism in Shaping Media Consumption

May 2, 2013

Date: May 2013 Presented by: Shaban Muhadia Abstract: Citizen journalism has reconstructed traditional reporting practices by advocating public listening in news gathering, by producing purposeful news and encouraging public debate. News media technologies, such as [read more]

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