November 14, 2018

MSRA 2018 Conference Papers

October 1, 2018

This year’s MSRA 2018 Annual Conference at Villa Rosa Kempinski included 9 presentations over 3 sessions regarding the BoP Kadogo Economy in Africa. In addition, our 3 guest speakers included Nikki Germany of Copia Kenya Ltd., Junnie Wangari of Bidco Africa and George Bodo of ECO Bank. [read more]

MSRA 2017 Conference Papers

December 1, 2017

Many thanks to all the presenters who delivered informative research presentations relating to this year’s conference theme: “Understanding Shifting Consumer Priorities” Presentations Branding, Research Methods & the Youth – a Safaricom Experience (preview) Presenter: Victor [read more]