September 26, 2017

AMRA Forum 2018 in Nairobi

September 2, 2017

Theme: “Research In Diverse Africa.” The Africa Forum 2018 is open not only to AMRA, ESOMAR, AMISE, MSRA, NiMRA, SAMRA and GRBN members, but anyone interested in sharing innovations and connecting with the growing and dynamic African market research community. [read more]

Building Mobile Apps that Impact African Consumers

October 16, 2016

The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa? [read more]