AMRA Forum 2018 in Nairobi – Call for Speakers

September 30, 2017

Join us on a journey of discovering the opportunities that African diversity has to offer. Learn about unique solutions and research techniques that are making a difference to decision-making in African markets. Foster and appreciate innovative thinking and practices from Africa. [read more]

AMRA Forum 2018 in Nairobi

September 2, 2017

Theme: “Research In Diverse Africa.” The Africa Forum 2018 is open not only to AMRA, ESOMAR, AMISE, MSRA, NiMRA, SAMRA and GRBN members, but anyone interested in sharing innovations and connecting with the growing and dynamic African market research community. [read more]

Building Mobile Apps that Impact African Consumers

October 16, 2016

The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa? [read more]