October 19, 2017

MSRA Workshop – July 2017

June 21, 2017

Introduction to Market & Social Research The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their [read more]

Whither Qualitative Research?

October 17, 2016

This paper seeks to disrupt traditional ways of thinking and performing mainly qualitative social and market research in the light of digital advancements. Hinging on the argument that #digital coalesces around social media, mobile and apps; and that while low Internet penetration has always been seen as the key impediment… [read more]