Video – MSRA Conference 2012 highlights
Published on YouTube – Nov 19, 2016Elevating the Impact of Market and Social Research in Africa. Confrence was held at the Laico Regency Nairobi.
Year: 2012
The Rise and Rise of the Teen Consumer
In the African culture, teens are often ignored or disregarded are they are seen as lacking in knowledge and experience and therefore unable to add value. However in this generation where teens are exposed to so much information, for example from the Internet, from an early age, their role and status in society is changing. Even in the political arena, 2011 saw a lot of political upheavals in the Middle East and in North Africa led by youth movements. [read more]
MSRA Industrial Survey 2011
Revenue Source By Region: Kenya 58%, Uganda 8%, Tanzania 11%, Eastern Africa 9%, Rest of Africa 14%. Sources Of Turnover – Client Type: Manufacturing 28%, Telecommunications 17%, Public Sector 12%, Financial Services 10%, Research Institutes 9%, Business-to-Business and Industrial 5%, Wholesale & Retail 4%, Advertising Agencies 4%, Media 4%, Utilities 3%, Other 5%. [read more]