Video – Chris Karumba MSRA Chair 2016
Published on YouTube – Nov 23, 2016A message from the Chairman of MSRA 2016.
Year: 2016
Quality Research Ethics
MSRA Ethics – Update. Ethics Survey (Feb-Apr 2016): 154 researchers from MSRA corporate members participated in the survey. Highlights: Score on corruption indicators – low. Attributes on bribery, kickbacks, sharing client information, misleading clients – all under 10%. [read more]
Whither Qualitative Research?
This paper seeks to disrupt traditional ways of thinking and performing mainly qualitative social and market research in the light of digital advancements. Hinging on the argument that #digital coalesces around social media, mobile and apps; and that while low Internet penetration has always been seen as the key impediment… [read more]
Building Mobile Apps that Impact African Consumers
The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa? [read more]
Will Traditional Market Research Survive?
Online is Here, Now and in the Future. Face to face interviews are slowly but surely phasing out. Online quantitative is now a reality. Paradigm Shift Approach. Call to Action for Market Researchers. Our Survival amidst Digital Disruption = human skills + emotional intelligence that can capture the nuances and insights of how humanity interacts with brands. Market Research will revolve around MAN…and not machines! [read more]
AMRA Forum 2017 in Joburg – Call for Speakers
The Africa Forum 2017 is open not only to AMRA, ESOMAR, AMISE, MSRA, NiMRA, SAMRA and GRBN members, but anyone interested in sharing innovations and connecting with the growing and dynamic African market research community. [read more]
MSRA 2016 Conference
Digital transformation is not just here to stay, but its transforming how industries define and conduct themselves to stay relevant. The research industry needs to ensure it transforms in tandem with digital consumers, digital market-place and leverage technology to ensure we continue to help transform clients’ businesses in a digital error. [read more]