2017 - MSRA

Branding, Research Methods & the Youth – a Safaricom Experience

December 22, 2017

Summary: Kenyan Youth more than ever are seeking ways to progress themselves forward through unconventional routes and career paths. Betting taking on a large role in youth wallets. Geography considerations: Different types of youth in different geographies and brand assets. Urbanisation is still less than 40% of Kenya. [read more]

The Telco Perspective: The Connected Consumer

December 20, 2017

10 years ago, we had 10 million mobile subscribers and 2 million data subscribers. Today in 2017, we have 40 million mobile subscribers and 30 million data subscribers. “Keep calm, there’s an app for that!” In fact, the mobile phone has been a ubiquitous success. [read more]

Understanding the Shifting Consumer Priorities: The “Nganya” Culture

December 6, 2017

10 years ago, we had 10 million mobile subscribers and 2 million data subscribers. Today in 2017, we have 40 million mobile subscribers and 30 million data subscribers. “Keep calm, there’s an app for that!” In fact, the mobile phone has been a ubiquitous success. [read more]

MSRA 2017 Conference Papers

December 1, 2017

Many thanks to all the presenters who delivered informative research presentations relating to this year’s conference theme: “Understanding Shifting Consumer Priorities” Presentations Branding, Research Methods & the Youth – a Safaricom Experience (preview) Presenter: Victor [read more]

MSRA 2017 Conference Opening Introduction by MSRA Chair

November 16, 2017

Agenda The Conference Theme The market research Industry Survey 2016 The structure of the conference Our sponsors Opening Remarks GOOD MORNING, ladies & gentlemen! As the current Marketing Social and Research Association Chair 2017, I [read more]

MSRA 2017 Conference

October 1, 2017

Dear Participant, MSRA welcomes you to its 9th Annual Convention scheduled to take place on the 16th of November 2017. Please remember to book your place by sending an RSVP to the email address or [read more]

MSRA 2017 Conference Call for Research Papers

August 31, 2017

Theme: “Understanding Shifting Consumer Priorities” Introduction With the aim of ensuring the steady growth of our industry by promoting a learning culture, the Marketing & Social Research Association (MSRA) Kenya welcomes your participation in its [read more]