March 27, 2023

Africa Rising

Africa Rising: How 900 Million African Consumers offer More Than You Think


Africa Rising: How 900 Million African Consumers Offer More Than You Think


Vijay Mahajan (bio)

Overview of book

The first book to explain how to profit from the world’s largest untapped market:  Africa’s 900,000,000 consumers!

  • Discover how global and local entrepreneurs are succeeding throughout Africa and learn lessons you can use to profit there too.
  • Understand  the  Continent’s  rich, complex, and diverse markets, and identify your company’s best opportunities there.
  • Year of Publication: 2008

Target Readers

Appropriate for readers who want to understand and take opportunities in International Business.


The book covers the following topics:

Part I: The African Opportunity

  • Baking Bread in Zimbabwe – pg3
  • Africa Is Richer Than You Think – pg29
  • The Power of Africa Two – pg57

Part II: Realizing the Opportunity

  • Harnessing the Hanouti: Opportunities in Organizing the Market – pg77
  • Building Mama Habiba an Ice Factory: Opportunities in Infrastructure – pg105
  • Running with the Cheetah Generation: Opportunities in Africa’s Youth Market – pg127
  • Hello to Nollywood: Opportunities in Media and Entertainment – pg147
  • Coming Home: Opportunities in the African Diaspora – pg167
  • Ubuntu Market – pg187

More info

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