Articles – MSRA

MSRA 2022 Conference

June 24, 2022

Conference Theme: BUSINESS AGILITY Why Business Agility? Until recently, the term “Agility” in business circles was tied to notions of radical innovation. However, in the wake of COVID-19, the term’s original meaning has been reclaimed. “Business [read more]

ESOMAR Foundation Scholarship - March 2022

ESOMAR Foundation Scholarship – Kenya

March 8, 2022

Introduction MSRA would like to announce a scholarship to be awarded to a needy female Kenyan student enrolled in an under-graduate or post-graduate degree course relevant to Market Research, in a public university in Kenya. [read more]

International Market Research Day 2021

May 1, 2021

A fond greetings to the entire MSRA family along with our esteemed friends and colleagues who participate in the exciting and “inquisitive” field of Marketing & Social Research on a daily basis. Today, we want [read more]

More African data centres please!

November 20, 2020

Where is YOUR company data stored? This blog post warrants serious attention by all MSRA members and their colleagues since they intimately deal with the creation, processing and storage of vast amounts of data. First [read more]

Covid19 by Miroslava Chrienova at PixaBay.com

MSRA’s Position on Research During COVID 19 Pandemic

June 10, 2020

MSRA is cognizant and fully supports the measures put in place by governments and institutions to contain Covid-19. [read more]

MSRA Coronavirus Update & Response

March 19, 2020

MSRA hereby suspends commissioning of new projects requiring Face-to Face interviewing until 30th April 2020. In consideration of client needs and investments, research agencies are advised to conclude already running Face to Face projects by 31st March 2020. [read more]

MSRA Annual Conference 2019 old Backup

October 25, 2019

This year, the Marketing & Social Research Association (MSRA) Kenya will showcase and highlight benefits and advantages of engaging in research. We aim to illuminate how different innovations in how research is done, have also brought about a difference to decision makers. [read more]