October 24, 2020

MSRA 2018 Conference Call for Research Papers

July 9, 2018
The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well. [read more]

MSRA Workshop – June 2018

May 25, 2018
The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field. Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research. [read more]

It’s now 2018 and Desktop Linux is ready for prime time!

April 3, 2018
In regards to tech, I’m sure there comes a tipping point in many users lives when they’ve had enough of their desktop PC or laptop frustrating the living daylights out of them — due to updates that wreck their systems, viruses, poorly written bloated apps or everything just running slow on their hardware. [read more]

Branding, Research Methods & the Youth – a Safaricom Experience

December 22, 2017
Summary: Kenyan Youth more than ever are seeking ways to progress themselves forward through unconventional routes and career paths. Betting taking on a large role in youth wallets. Geography considerations: Different types of youth in different geographies and brand assets. Urbanisation is still less than 40% of Kenya. [read more]

The Telco Perspective: The Connected Consumer

December 20, 2017
10 years ago, we had 10 million mobile subscribers and 2 million data subscribers. Today in 2017, we have 40 million mobile subscribers and 30 million data subscribers. “Keep calm, there’s an app for that!” In fact, the mobile phone has been a ubiquitous success. [read more]
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