October 24, 2020

MSRA 2013 Newsletters

January 20, 2014
Download the newsletters here: MSRA 2013 Newsletter Issue 25 (for March and April) Document Type: PDF File | Size: 981KB MSRA 2013 Newsletter Issue 26 (for May and June) Document Type: PDF File | Size: 1,385KB MSRA [read more]

Bowling on MSRA Fun Days

August 2, 2013
Although the Marketing and Social Research Association is a professional standards organisation whose members are serious about their craft, truth be told, we also enjoy socialising. After all, being ‘social’ is a big part of [read more]

MSRA 2013 Post Conference Report

July 26, 2013
With the continued aim of ensuring the steady growth of our industry by promoting a learning culture, the Marketing & Social Research Association (MSRA) held its 5th convention on the 20th of June 2013, at the Laico Regency Hotel, Nairobi, Kenya. [read more]

Citizen Journalism in Shaping Media Consumption

May 2, 2013
Date: May 2013 Presented by: Shaban Muhadia Abstract: Citizen journalism has reconstructed traditional reporting practices by advocating public listening in news gathering, by producing purposeful news and encouraging public debate. News media technologies, such as [read more]

Video – MSRA Conference 2012 highlights

October 24, 2012
Published on YouTube – Nov 19, 2016Elevating the Impact of Market and Social Research in Africa. Confrence was held at the Laico Regency Nairobi. Share this:

The Rise and Rise of the Teen Consumer

May 20, 2012
In the African culture, teens are often ignored or disregarded are they are seen as lacking in knowledge and experience and therefore unable to add value. However in this generation where teens are exposed to so much information, for example from the Internet, from an early age, their role and status in society is changing. Even in the political arena, 2011 saw a lot of political upheavals in the Middle East and in North Africa led by youth movements. [read more]
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