MSRA hereby suspends commissioning of new projects requiring Face-to Face interviewing until 30th April 2020. In consideration of client needs and investments, research agencies are advised to conclude already running Face to Face projects by 31st March 2020. [read more]
This year, the Marketing & Social Research Association (MSRA) Kenya will showcase and highlight benefits and advantages of engaging in research. We aim to illuminate how different innovations in how research is done, have also brought about a difference to decision makers. [read more]
This is where creativity, innovation, and insights collide. ESOMAR Congress has been at the forefront of showcasing data, research, and insight innovation for over 70 years, and 2019 is no exception. 1200+ attendees. 3600+ online livestream viewers. 80+ speakers. 70+ countries. 1 event. 1 goal – to highlight IMPACT. Your impact. [read more]
Today is International Research Day, so what does ‘peak oil’ have to do with data and insight? Please take some time to imagine what would happen if we ever reached ‘peak data’, and if you’re not already a member of an association, join one today! [read more]
The Africa Research Forum (AF’19) is on its 3rd edition! It will be held in Lagos (Nigeria) from 15th-17th April 2019 with Workshops on 15th. AF’19 moves the agenda forward looking at the ability to transform African economies through Marketing and Social Research. [read more]
The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well. [read more]
Job Title: Head of Market Intelligence Company: KOKO Networks Location: Nairobi, Kenya Responsibilities The Head of Market Intelligence will lead our market research team to deliver insights to drive customer & agent acquisition, customer & [read more]
