MSRA’s Position on Research During COVID 19 Pandemic
MSRA is cognizant and fully supports the measures put in place by governments and institutions to contain Covid-19. [read more]
Articles by MSRA
The MSRA Secretariat responsible for the organisation's clerical and administrative affairs.
MSRA Coronavirus Update & Response
MSRA hereby suspends commissioning of new projects requiring Face-to Face interviewing until 30th April 2020. In consideration of client needs and investments, research agencies are advised to conclude already running Face to Face projects by 31st March 2020. [read more]
MSRA Annual Conference 2019
This year, the Marketing & Social Research Association (MSRA) Kenya will showcase and highlight benefits and advantages of engaging in research. We aim to illuminate how different innovations in how research is done, have also brought about a difference to decision makers. [read more]
ESOMAR Congress 2019 in Edinburgh, Scotland
This is where creativity, innovation, and insights collide. ESOMAR Congress has been at the forefront of showcasing data, research, and insight innovation for over 70 years, and 2019 is no exception. 1200+ attendees. 3600+ online livestream viewers. 80+ speakers. 70+ countries. 1 event. 1 goal – to highlight IMPACT. Your impact. [read more]
2 May, World Research & Insight Day: Celebrate Market Research!
Today is International Research Day, so what does ‘peak oil’ have to do with data and insight? Please take some time to imagine what would happen if we ever reached ‘peak data’, and if you’re not already a member of an association, join one today! [read more]
AMRA Forum 2019 in Lagos, Nigeria
The Africa Research Forum (AF’19) is on its 3rd edition! It will be held in Lagos (Nigeria) from 15th-17th April 2019 with Workshops on 15th. AF’19 moves the agenda forward looking at the ability to transform African economies through Marketing and Social Research. [read more]
MSRA Annual Conference 2018
The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well. [read more]