January 21, 2022
About MSRA
The MSRA Secretariat responsible for the organisation's clerical and administrative affairs.

Citizen Journalism in Shaping Media Consumption

May 2, 2013
Date: May 2013 Presented by: Shaban Muhadia Abstract: Citizen journalism has reconstructed traditional reporting practices by advocating public listening in news gathering, by producing purposeful news and encouraging public debate. News media technologies, such as [read more]

The Rise and Rise of the Teen Consumer

May 20, 2012
In the African culture, teens are often ignored or disregarded are they are seen as lacking in knowledge and experience and therefore unable to add value. However in this generation where teens are exposed to so much information, for example from the Internet, from an early age, their role and status in society is changing. Even in the political arena, 2011 saw a lot of political upheavals in the Middle East and in North Africa led by youth movements. [read more]

MSRA Industrial Survey 2011

February 23, 2012
Revenue Source By Region: Kenya 58%, Uganda 8%, Tanzania 11%, Eastern Africa 9%, Rest of Africa 14%. Sources Of Turnover – Client Type: Manufacturing 28%, Telecommunications 17%, Public Sector 12%, Financial Services 10%, Research Institutes 9%, Business-to-Business and Industrial 5%, Wholesale & Retail 4%, Advertising Agencies 4%, Media 4%, Utilities 3%, Other 5%. [read more]

2010 Research Industry Survey Results

March 30, 2011
Despite the global economical downturn and the decline in global market research spend, the 2010 MSRA survey, once again recorded outstanding growth for the East African research industry with member revenues increasing from Kshs 1,785m in 2008 to Kshs 2,250m during 2009. [read more]

The Handbook of Online and Social Media Research

February 15, 2011
Author Ray Poynter Overview of book This  book  is  specifically  designed  and  written  as  a  handbook.  Different market  researchers  have very different needs. The book is written in discrete parts and chapters, allowing the reader [read more]

KBC interviews 3 MSRA members at 2010 Celebrity Talk

September 28, 2010
Published on YouTube – Sep 7, 2010 At the MSRA Celebrity Talk & Graduation Ceremony on August 26, 2010, Kenya Broadcasting interviewed Margit Cleveland (director, Infinite Insight), Jane Delorie (ESOMAR representative, East Africa) and Boniface [read more]

2009 Research Industry Survey Results

March 20, 2010
According to the latest ESOMAR Global Market Research Report (2008), Africa represents only 1% of total global research spend with revenue of US$ 266m. However this is up from $222m the previous year and has been growing steadily since the millennium. Indeed Africa represents the fastest growing region with absolute year on year growth in 2008 of 25.9%. [read more]
1 2 3 4 5