MSRA News Archives - Page 3 of 6

MSRA 2018 Conference Highlights

September 22, 2018

This year’s MSRA Annual 2018 Conference highlighted the importance of the BoP Kadogo Economy. For those who were unfortunate to make the event yesterday, don’t worry — we got your back! 😉 Pics, pics, pics [read more]

MSRA Annual Conference 2018

September 19, 2018

The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well. [read more]

Job Vacancy: Head of Market Intelligence at Koko Networks

August 12, 2018

Job Title: Head of Market Intelligence Company: KOKO Networks Location: Nairobi, Kenya Responsibilities The Head of Market Intelligence will lead our market research team to deliver insights to drive customer & agent acquisition, customer & [read more]

MSRA GP Karting Grand Prix - July 20th, 2018

MSRA 2018 GP Karting Grand Prix

July 21, 2018

Folks, yesterday we had the time of our lives taking part in an exhilarating, fast-paced Grand Prix that was filled with excitement and suspense. The MSRA 2018 GP Karting Grand Prix was also a great occasion to meet and socalise with our industry peers from other organisations involved in Marketing and Social Research. Enjoy the pics! [read more]

MSRA 2018 Conference Call for Research Papers

July 9, 2018

The bottom of the pyramid (BoP) represents the biggest market opportunity in the world if companies can offer affordable products and services more efficiently. This means seeing the BoP consumers not as victims of poverty but as value driven consumers. BoP Consumers are not necessarily defined by money but by mindset as well. [read more]

MSRA Workshop – June 2018

May 25, 2018

The MSRA Introduction to Market & Social Research course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field. Topics: Introduction to Research, Research Ethics, Research Methods & Processes, Quantitative Research, Qualitative Research. [read more]

MSRA 2017 Conference Opening Introduction by MSRA Chair

November 16, 2017

Agenda The Conference Theme The market research Industry Survey 2016 The structure of the conference Our sponsors Opening Remarks GOOD MORNING, ladies & gentlemen! As the current Marketing Social and Research Association Chair 2017, I [read more]