Recommended Reading Archives

The Handbook of Online and Social Media Research

February 15, 2011

Author Ray Poynter Overview of book This book is specifically designed and written as a handbook. Different market researchers have very different needs. The book is written in discrete parts and chapters, allowing the reader [read more]

Statistics For Management

October 9, 2009

Authors Richard I. Levin David S. Lubin Publisher Pearson Education Inc. Overview of book This book enumerates what statistics is, when to apply statistical techniques to decision-making situations and how to interpret the results you [read more]

Social Science Research – Theory & Principles

April 7, 2009

Title Social Science Research, Theory & Principles Author Abel G. Mugenda (PhD) Overview of book This 350 paged book goes beyond mere description of methods and techniques to include the theoretical and philosophical foundations of [read more]

Africa Rising

April 4, 2009

Title Africa Rising: How 900 Million African Consumers Offer More Than You Think Author Vijay Mahajan (bio) A former dean of the Indian School of Business and who holds the John P. Harbin Centennial Chair [read more]

Marketing Research

February 9, 2006

Title Marketing Research Authors Donald R. Cooper Pamela S. Schindler Publisher Mc Graw-Hill/Irwin Overview of book The book provides the link between research and actual business decision making. While utilizing real life illustrations and references [read more]

Qualitative Data Analysis

October 20, 2004

Title Qualitative Data Analysis Authors Matthew B. Miles A. Michael Huberman Publisher Sage Publications Inc. Overview of book This book equips the researcher with the diverse methods of qualitative data analysis. It is comprised of [read more]

Research Methods – Quantitative & Qualitative Approaches

January 19, 2000

Title Research Methods – Quantitative & Qualitative Approaches Authors Olive M. Mugenda (PhD) & Abel G. Mugenda (PhD) Overview of book The focus of this book focus is elaborating on the basic concepts of research. [read more]