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Research Methods – Quantitative & Qualitative Approaches
Title Research Methods – Quantitative & Qualitative Approaches Authors Olive M. Mugenda (PhD) & Abel G. Mugenda (PhD) Overview of book The focus of this book focus is elaborating on the basic concepts of research. [read more] -
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Africa Rising
Title Africa Rising: How 900 Million African Consumers Offer More Than You Think Author Vijay Mahajan (bio) A former dean of the Indian School of Business and who holds the John P. Harbin Centennial Chair [read more] -
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Branding, Research Methods & the Youth – a Safaricom Experience