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Research Methods – Quantitative & Qualitative Approaches
Title Research Methods – Quantitative & Qualitative Approaches Authors Olive M. Mugenda (PhD) & Abel G. Mugenda (PhD) Overview of book The focus of this book focus is elaborating on the basic concepts of research. [read more] -
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The Handbook of Online and Social Media Research
Author Ray Poynter Overview of book This book is specifically designed and written as a handbook. Different market researchers have very different needs. The book is written in discrete parts and chapters, allowing the reader [read more] -
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