November 21, 2022

Essentials of Market & Social Research

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Essentials of Market & Social Research
Essentials of Market & Social Research
Essentials of Market & Social Research
Essentials of Market & Social Research

Essentials of Market & Social Research

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Ksh 15000

Basic Training 2019 (Introduction to Market & Social Research)

Course Overview

Basic training course targets new comers in the research industry and is meant to help participants build a firm foundation and improve their capabilities within the research field in the following areas:

  • Introduction to Research
  • Research Ethics
  • Impact of Research
  • Research Processes
  • Quantitative Research
  • Qualitative Research
  • Class Exercise

Course Format
The course facilitators will use a combination of various teaching methodologies that include – lectures, real-life examples and get the participants to engage in practical exercises.

Course Duration
Takes a 3 day – extensive approach and participants are required to attend ALL sessions taking place as well as achieve the set pass-mark following successful completion of the exam offered to guarantee certification by the Association.

Who Should Attend
The training targets both research service providers and consumers of research, and those seeking a better overall understanding of the market & social research industry. The training targets new comers to Market and Social Research.

Why Attend

  • To obtain valuable insights from the best in the industry.
  • To experience a hands-on research approach to Market & Social Research.

Date / Venue


  • MSRA Members: Kshs 15,000 (Incl. Vat)
  • Non-Members: Kshs 17,000 (Incl. Vat)


Event registration closed.

Date And Time

27-08-2019 @ 08:00 AM to
29-08-2019 @ 05:00 PM

Registration End Date



Jacaranda Avenue, Lavington, Nairobi

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