March 27, 2023

GFK Verein – MSRA 2014 Interviewer Accreditation Training


GFK Verein – MSRA 2014 Interviewer Accreditation Training 2
Date: 26th to 28th February

The GfK Verein – MSRA Accreditation Training Program is a 2 year program that seeks to improve the quality of data collection in Kenya by setting up Supervisor and Interviewer Training Academies. The GfK Verein (GfK Association) is the not-for-profit; non-commercial arm of GfK whose mandate is to promote the practice of market research in general and to deliver education in Market Research.

GfK Verein’s program support for the initial two- years will assist in the development of a pool of accredited professional supervisor and interviewers with the competencies to collect quality data from the field. Supported by Federal German Ministry for Economic Co-operation and Development (BMZ), the project is part of a broader Public Private Partnership (PPP) program with the mandate to support private sector long term investments in developing economies. Overall, the program aims to provide capacity building support to the market research industry in Africa, understanding that such strategic investments is key to doing business sustainably.

The 1st 2014 Supervisor Accreditation workshop ended last week from the 20th to the 22nd of Feb 2014

The 2nd 2014 Interviewer workshop will be held on the 26th of February with 40 interviewers scheduled to undergo training.

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