August 10, 2020

Building Mobile Apps that Impact African Consumers

October 16, 2016
The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa? [read more]

Will Traditional Market Research Survive?

October 12, 2016
Online is Here, Now and in the Future. Face to face interviews are slowly but surely phasing out. Online quantitative is now a reality. Paradigm Shift Approach. Call to Action for Market Researchers. Our Survival amidst Digital Disruption = human skills + emotional intelligence that can capture the nuances and insights of how humanity interacts with brands. Market Research will revolve around MAN…and not machines! [read more]

The Reality of the African Middle Class

July 30, 2015
Is there really a population in Africa that is able and willing to spend far and beyond meeting basic needs (food, shelter, clothing, education, healthcare…)? …What are the opportunities offered to the business community by the existence of the middle class? [read more]

Video – The Impact of the Westgate Attack

August 28, 2014
Published on YouTube – Aug 22, 2014During the annual MSRA Conference on June 26, 2014, Margit Cleveland, Managing Director of Infinite Insight, presented findings from a training survey carried out within the framework of an [read more]

Citizen Journalism in Shaping Media Consumption

May 2, 2013
Date: May 2013 Presented by: Shaban Muhadia Abstract: Citizen journalism has reconstructed traditional reporting practices by advocating public listening in news gathering, by producing purposeful news and encouraging public debate. News media technologies, such as [read more]

The Rise and Rise of the Teen Consumer

May 20, 2012
In the African culture, teens are often ignored or disregarded are they are seen as lacking in knowledge and experience and therefore unable to add value. However in this generation where teens are exposed to so much information, for example from the Internet, from an early age, their role and status in society is changing. Even in the political arena, 2011 saw a lot of political upheavals in the Middle East and in North Africa led by youth movements. [read more]
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