November 24, 2022

ESOMAR Foundation Scholarship – Kenya

March 8, 2022
Introduction MSRA would like to announce a scholarship to be awarded to a needy female Kenyan student enrolled in an under-graduate or post-graduate degree course relevant to Market Research, in a public university in Kenya. [read more]

Building Mobile Apps that Impact African Consumers

October 16, 2016
The app economy in Africa: App developers earning in 2014 – $17bn; Jobs supported by mobile economy by 2020 – 2.7mn; Number of smartphones by 2020 (GSMA) – 540m; Number of connections in Africa – 965mn; Case study: Why M-Pesa failed in South Africa? [read more]